Since setting up Gillian Taylor PR, I have worked with a range of cultural organisations and individuals including the Royal Albert Memorial Museum, Somerset Art Works, CEDA (Community Equality Disability Action) and the All-Party Parliamentary Group for Arts Health & Wellbeing.
Here’s a selection of the projects I’ve worked on.
I’m working with Devon Artist Network to raise the profile of their flagship event – Devon Open Studios. This includes gaining media coverage, creating video and other content for social media. I also provide online training workshops for participating artists to help them to raise their profile.
Somerset Art Works initiates a wide range of projects and commissions. The Festival takes place every other year, alternating with the biennial Open Studios event. I’ve worked on the Festival a number of times, regularly gaining local, regional and national coverage. I’ve also provided marketing training for artists, and worked with staff to streamline their marketing planning.
I worked with Bath and North East Somerset Heritage Services team to create and deliver a Smartphone filmmaking course for staff from museums and archives sites across the city. The training included making quick videos to share ‘in the moment’ on social media, as well as how to film and edit short trailers and news stories to use online.
Inspired by the restrictions many of us experienced during lockdown, artists from all over the world produced tiny pieces of work to be displayed in a set of old printer’s letterpress drawers. The idea was devised by artist Amanda Lynch and the work exhibited at are exhibited at Clayhill Arts. The exhibition was covered on radio, TV, online and in print.
Art and Energy appeared in the Observer with their immersive display of 20,000 hand-crafted moths at Glasgow Botanic Gardens for COP26. People across the world responded to a call to create the moths, which represent a creative call for urgent action on climate change.
Working with Significant Seams and One Northern Devon, made a video about ‘Going with the Flow’, a project to combat loneliness through creativity.
Martin Staniforth’s huge sculptures floated in the air above visitors to Exeter Cathedral. Working with the artist, we gained coverage in local and national media as well as specialist cathedral press.
Prison Residencies took place at Shepton Mallet Prison. Thirteen women artists took inspiration from the historic records of the prison and were based in the former women’s wing. We gained TV, radio, print and online coverage of the project.
I worked with Devon Philharmonic Orchestra on a project which commissioned 13 new pieces of music inspired by objects in the collections at the Royal Albert memorial Museum & Art Gallery. The world premieres were performed by ensembles located around the museum, while the audience moved through the galleries. The project was a sell-out success, attracting a range of new audiences to the museum.
I worked with Torbay Culture to raise the profile of arts and cultural events in the Bay. This has included gaining live TV coverage for Wavelength, an after dark experience in Torquay, and national coverage for Richard Chappell’s ‘Silence Between Waves’ as part of the (extra)ordinary festival. I’ve also sent out regular newsletters, updated the website and provided media interview training for staff.
I’ve worked with CEDA for a number of years, raising their profile through PR and marketing. I am also a consultant for their arts programme, which provides opportunities for disabled participants, as well as emerging and established artists. With Arts Council coronavirus emergency funding, we produced a series of online events during lockdown, and created an online drama in partnership with Exeter Northcott Theatre.
I jointly managed the Marketing and Audience Development team of the Royal Albert Memorial Museum & Art Gallery (RAMM) for three years. This included designing and delivering successful campaigns, projects and events, as well as writing the audience development sections of a successful NPO application and related plans. I explored digital technologies as part of Civilisations, a BBC partnership with museums.
Supported by RAMM’s events team, I organised and ran ‘Carnival of the Animals’ a major event as part of RAMM’s 150th anniversary celebrations. With extensive media coverage and marketing, the event attracted 37,000 visitors to the city centre to see giant puppets, representing some of the animals in the museum collections.
Light & Clay was an after-dark event which took place over three evenings. Sound and light were used to transform Wheal Martyn, the UK’s only clay mining museum. Media coverage in advance of the event, and a live BBC TV broadcast on the first evening gave the event a real boost so that audience numbers exceeded expectations.
Writer Natalie McGrath is an Exeter-based playwright. I’ve been working with her to raise her profile through her website and social media. This has included a number of Facebook live interviews. I also created videos about her work, including a trailer for the Come As You Are Festival at Exeter Phoenix.
The All Party Parliamentary Group for Arts, Health & Wellbeing published the report, Creative Health which presents the findings of two years of evidence gathering with experts in arts and health, as well as policy makers and parliamentarians from all parties and both Houses. The launch of the report attracted national print, online, radio and TV coverage.
During the London 2012 Cultural Olympiad, I worked with underwater wheelchair artist Sue Austin, gaining regional, national and international coverage of her story. Newsrooms from USA, Brazil, Australia interviewed her about her artwork, which has gone on to be shared with millions of people throughout the world.