Media training

media trainingLearn how to get your story in the news, communicate your messages effectively in interviews or deal with difficult questions. Practical sessions help you to write press releases for media and online, or build your confidence for a media interview. Workshops from basic level to advanced.

Getting your story in the news

Learn how to develop a story that will grab the attention of journalists. Increase your chances of getting into the news by presenting information clearly, and giving the media everything they need to create a positive news story about you or your organisation.

A day’s training for up to 12 participants will cover: spotting your story, writing a press release, creating a photo or filming opportunity, and top tips for contacting journalists.

Each training session is planned to accommodate your needs and can be aimed at a basic level or focus on improving skills for those with experience.

Broadcast interviews

Learn how to communicate your messages effectively on radio and TV. Practical sessions will build your confidence in a safe environment and prepare you for the real thing.

The training session will help you to hone your messages and deliver them during a media interview. You can learn how to make sure you say what you want to say, project your enthusiasm, and deal with difficult questions.

Practice interviews are filmed by a TV cameraman in a realistic situation so you know what to expect when it happens for real.

We can provide training for up to twelve participants for a full or half day. Each training session is planned to accommodate your needs to prepare you to make a positive impression and give a great interview.

Broadcast interview training makes a good follow-on session to Getting Your Story in the News. Both sessions can be booked as a two-day course or individually.

Crisis communications

Prepare to deal with negative media attention before it happens by developing the skills to deliver clear messages and represent yourself or your organisation in the media.

The training session will help you to respond to a potentially damaging story by developing strong messages and delivering them effectively in the media and online.

The training gives you the opportunity to practise dealing with difficult media interviews in a realistic situation. We will help you to develop techniques to respond to tricky questions and to project a positive image.

About Gillian Taylor PR

Media relations, marketing, audience development, events and content creation for artists, cultural and heritage organisations.